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social media amrketing for fitness centers
How to nail social media marketing for fitness centers

If you’re planning some paid social media marketing for your fitness center, you’ll want to be sure you’re getting the biggest possible bang for every buck of your investment, maximizing results and ROI for your business. That’s harder to do than it was when social media marketing first entered the picture, but there are ways to […]

Gym Automation
Gym automation: Why (+ where) gyms still need people

“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is human interaction, personal connection and a dose of humanity adding real value to the customer […]

increase gym revenue yield per member
Want to increase gym revenue? Focus on yield per member

As an operator, when you’re looking to increase gym revenue, where do you naturally turn? Chances are your gym sales team is often your first port of call, focusing on new member acquisition with targets designed to increase gym membership sales. No doubt secondary revenue opportunities are on your radar too: F&B, apparel and so […]

how to increase gym revenue
How to increase gym revenue: Dive in to your data!

If you’re looking at how to increase gym revenue, look no further than the mass of data that already exists in your business. Even now, this combined data is the lifeblood of your company, flowing through tools and people to produce insights, engagements and value. Within it is the history of every decision, every outcome […]

ai gym
11 steps to successfully implement AI in your gym

So, you’re interested in the notion of an AI gym. You’ve heard a lot about the power of AI – how it can increase gym membership sales, shape your gym referral program, refine your fitness marketing strategies, increase gym revenue, and far more besides. The thing is, you’re not sure where to start. We get […]

increase gym membership sales
How AI can increase gym membership sales at your club

One of the questions we’re often asked, when beginning a conversation with an operator who’s new to artificial intelligence, is: where could AI add value to my business? How can it increase gym membership sales at my club, improve member retention, drive yield and boost my bottom line? The simple answer to the question of […]

gym marketing
Uncover the hidden value in your gym’s marketing data

The world, and the fitness industry within it, is data-rich. From gym CRM software to website analytics, loyalty programs to social media, gym marketing campaigns to exercisers’ own wearables – and far more besides – we already have enormous quantities of data in our businesses. And that volume doubles every 18 months. It’s important to […]

automated-vs-manual
Automated vs manual: Fine-tune your gym marketing plan

When putting together your gym marketing plan, even before you decide exactly what you’re going to say, there’s an important decision to make: which elements will you automate and which will you do manually? Before we dive into the details – exploring where your communications might best be executed manually and where automation would be […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

personalisation
Every gym can personalise the member experience. Here’s how.

Personalisation challenges In a world where personalisation is a key agenda point for every consumer-facing business, gyms have a problem: when it comes to their product, they are currently capable of little customisation, instead relying on brand messaging and aspirational imagery to differentiate and connect to people’s goals.  This in the face of myriad digital […]

The future of fitness isn’t hybrid. It’s ecosystems.

The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But turning to hybrid fitness business models as the solution is limiting horizons and causing problems […]

download-your-free-copy-the-fitness-future-rules-of-engagement
Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which source has the stronger conversion rates, to retention management and which members are most at […]

emma-barry
Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

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