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Webinar: How Top Performing Fitness Operators Maximise Sales Revenues [Dubai Active Industry x Ian Mullane]

On March 30th, our founder and CEO Ian Mullane delivered a webinar for Dubai Active Industry entitled “How Top Performing Fitness Operators Maximise Sales Revenues”. As you might have gathered from the title, the session was focused around membership sales, with Ian sharing four essential rules that top performing operators follow to achieve industry-best sales […]

social media amrketing for fitness centers
How to nail social media marketing for fitness centers

If you’re planning some paid social media marketing for your fitness center, you’ll want to be sure you’re getting the biggest possible bang for every buck of your investment, maximizing results and ROI for your business. That’s harder to do than it was when social media marketing first entered the picture, but there are ways to […]

5 gym sales tips
5 gym sales tips to turbocharge your conversion rates

As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing. You’ve given them an incredible tour, maybe even a free taster with your trainers. The gym looks immaculate and you’ve smiled until your face […]

Gym Automation
Gym automation: Why (+ where) gyms still need people

“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is human interaction, personal connection and a dose of humanity adding real value to the customer […]

increase gym revenue yield per member
Want to increase gym revenue? Focus on yield per member

As an operator, when you’re looking to increase gym revenue, where do you naturally turn? Chances are your gym sales team is often your first port of call, focusing on new member acquisition with targets designed to increase gym membership sales. No doubt secondary revenue opportunities are on your radar too: F&B, apparel and so […]

how to increase gym revenue
How to increase gym revenue: Dive in to your data!

If you’re looking at how to increase gym revenue, look no further than the mass of data that already exists in your business. Even now, this combined data is the lifeblood of your company, flowing through tools and people to produce insights, engagements and value. Within it is the history of every decision, every outcome […]

gym retention strategies
Create gym retention strategies you can be confident in

When you’re putting together forecasts for your business, there’s one thing you no doubt prize above all else. Accuracy. If you can accurately predict which of your members might leave you – just as one example, but one that’s already regularly monitored in a gym environment – you can put in place appropriate gym retention strategies.  But […]

increase gym membership sales
How AI can increase gym membership sales at your club

One of the questions we’re often asked, when beginning a conversation with an operator who’s new to artificial intelligence, is: where could AI add value to my business? How can it increase gym membership sales at my club, improve member retention, drive yield and boost my bottom line? The simple answer to the question of […]

improve-gym-sales
10 Ways to Improve Your Gym Sales Process

If you’re looking to improve your gym sales process, the first thing to establish loud and clear is this: success will come not from the flair of your membership sales manager or your sales team. It will not come from gimmicks nor gift of the gab. It will come from discipline and rigidity in the […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

download-your-free-copy-the-fitness-future-rules-of-engagement
Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which source has the stronger conversion rates, to retention management and which members are most at […]

emma-barry
Five tips for badass operators wanting to work smarter in 2021

Keepme is delighted to welcome Emma Barry, a global fitness authority and author of best-selling book, Building a Badass Boutique, as a guest blogger. Here, Emma provides her ultimate tips for fitness operators wanting to work smarter and evolve in 2021. The world has changed and it’s never going back. We have been sent to […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

keepme customer troy morgan
“We’ve learned lessons from our data with Keepme”

Keepme customer Troy Morgan, CEO of Willows Health Group, based in Queensland, Australia, is using AI and data to shape his sales and retention strategy, alongside his COVID recovery plan… Willows Health & Lifestyle Centre has been using Keepme’s Artificial Intelligence (AI) powered retention management tool for a little over 13 months ago, and, this […]

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