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Gym Automation
Gym automation: Why (+ where) gyms still need people

“There’s something the fitness industry keeps getting wrong, and it’s this: we keep looking at where gym automation and AI can replace people. “The question we actually need to be asking ourselves is: ‘Where do we need people? Where is human interaction, personal connection and a dose of humanity adding real value to the customer […]

NPS
How to maximize the impact of your fitness center’s NPS

If you’re looking to get the most out of NPS at your fitness center – your Net Promoter Score surveys – the first thing you need to know is this: NPS isn’t really about predicting gym membership retention. This is a common misperception and leads to important insights being missed. In fact, fitness centers’ NPS […]

increase gym revenue yield per member
Want to increase gym revenue? Focus on yield per member

As an operator, when you’re looking to increase gym revenue, where do you naturally turn? Chances are your gym sales team is often your first port of call, focusing on new member acquisition with targets designed to increase gym membership sales. No doubt secondary revenue opportunities are on your radar too: F&B, apparel and so […]

how to increase gym revenue
How to increase gym revenue: Dive in to your data!

If you’re looking at how to increase gym revenue, look no further than the mass of data that already exists in your business. Even now, this combined data is the lifeblood of your company, flowing through tools and people to produce insights, engagements and value. Within it is the history of every decision, every outcome […]

gym retention strategies
Create gym retention strategies you can be confident in

When you’re putting together forecasts for your business, there’s one thing you no doubt prize above all else. Accuracy. If you can accurately predict which of your members might leave you – just as one example, but one that’s already regularly monitored in a gym environment – you can put in place appropriate gym retention strategies.  But […]

ai-fitness
Right here, right now – the transformative power of AI

When you hear the term AI (artificial intelligence), what does it conjure up in your mind? Do you imagine it to be something futuristic: technology that will one day power world-dominating robots, self-driving cars and so on? You certainly wouldn’t be alone in this view, but to pigeonhole AI as something for the future is to […]

personalisation
Every gym can personalise the member experience. Here’s how.

Personalisation challenges In a world where personalisation is a key agenda point for every consumer-facing business, gyms have a problem: when it comes to their product, they are currently capable of little customisation, instead relying on brand messaging and aspirational imagery to differentiate and connect to people’s goals.  This in the face of myriad digital […]

The future of fitness isn’t hybrid. It’s ecosystems.

The term ‘hybrid’ fitness has populated conversations across the sector ever since COVID-19 forced gyms closed and consumers online. And granted, the first step had to be for operators to look beyond the bricks and mortar of their physical facilities. But turning to hybrid fitness business models as the solution is limiting horizons and causing problems […]

download-your-free-copy-the-fitness-future-rules-of-engagement
Six essential rules for operators in new white paper, The Fitness Future: Rules of Engagement

The Fitness Future: Rules of Engagement Keepme founder Ian Mullane has released his new white paper, The Fitness Future: Rules of Engagement, available now for free download. In the paper, Mullane breaks down the overarching trends that are reshaping the way modern consumers approach health and fitness, along with six essential rules that operators must […]

COVID-19 recovery plan
How data can underpin a robust COVID-19 recovery plan

Who knows what the next few months holds for the fitness industry? One thing’s certain; operators will need a vigorous COVID-19 recovery plan. Only by having total transparency on everything, from where membership sales leads have come from and which source has the stronger conversion rates, to retention management and which members are most at […]

360°-customer-record
Why operators need a 360˚ customer view now more than ever

The global pandemic has made the day-to-day running of a fitness facility infinitely harder. While there is now optimism around the roll out of a successful vaccine, and the return to normality this might bring, there will no doubt be ongoing fallout from COVID-19 for some time. Having a data-driven 360˚ customer view has never […]

keepme-membership
Video: An overview of Keepme Membership

Learn how you can revolutionise your gym’s marketing and retention in our video overview of Keepme Membership. Keepme Membership is a powerful, AI-driven tool that helps fitness operators turbocharge their revenue through increased member retention, secondary spend, and ex-member winback.  Keepme achieves this with its unique AI engine, which identifies your strongest members as well […]

keepme customer troy morgan
“We’ve learned lessons from our data with Keepme”

Keepme customer Troy Morgan, CEO of Willows Health Group, based in Queensland, Australia, is using AI and data to shape his sales and retention strategy, alongside his COVID recovery plan… Willows Health & Lifestyle Centre has been using Keepme’s Artificial Intelligence (AI) powered retention management tool for a little over 13 months ago, and, this […]

How AI prediction can help you increase revenue for your gym

Artificial Intelligence (AI) is transforming the way your gym can get more revenue. AI can now make intelligent predictions about member behaviour that will help you make more money. Let’s take a look at how you can do this. The fitness industry is growing exponentially. Fitness membership in the UK for example broke the 10 […]

Why is retention in the fitness industry a global problem?

More and more club owners have realised that creating secure human connections is imperative. This is supported by IHRSA with one report finding that members who have become at risk of cancelling but went on to receive a “successful commitment interaction” were 45% less likely to cancel in the following month than those members who […]

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