Antares - The Agent Platform Built For Multisite Fitness Operators

One Platform. One Contract. Every Agent included.

Sales
Agent

Responds to every inbound lead instantly, follows up consistently across every channel, and books tours and trials automatically.

Voice
Agent

Handles inbound calls 24/7. Answers questions on hours, services, and pricing, books tours, and routes anything that needs a human to the right person.

Member Services
Agent

Answers existing members' questions across text and voice. Class times, services, account queries, opening hours, and anything members need to know about your clubs.

AEO
Agent

Optimises your club's visibility. Take control of how your clubs are described, referenced, and recommended by AI answer engines like Google and ChatGPT.

Retention
Agent

Identifies members at risk of leaving through the Keepme Score, intervenes at the right moment, and engages directly when a member chooses to cancel.

Antares delivers agents and conversational intelligence designed to optimize the entire gym member journey, from sales and service to visibility and retention. Start with Nova, then activate the rest of the agents when you’re ready, with no change to your base subscription.

Multisite Operators Worldwide Trust Us With Their Growth

Serco Leisure Next Gen Health & Lifestyle Clubs Activ Clubs Active Wellness Burnley Leisure & Culture Chicago Athletic Clubs Club4 Fitness Everlast Gyms Evox Clubs Fitness Cartel Fitness First FitnGlam Foundry Gyms Go24 Fitness Gymbox Horizon Leisure Inspire Kuwait Onegym Regymen Fitness The Exercise Coach Total Fusion Serco Leisure Next Gen Health & Lifestyle Clubs Activ Clubs Active Wellness Burnley Leisure & Culture Chicago Athletic Clubs Club4 Fitness Everlast Gyms Evox Clubs Fitness Cartel Fitness First FitnGlam Foundry Gyms Go24 Fitness Gymbox Horizon Leisure Inspire Kuwait Onegym Regymen Fitness The Exercise Coach Total Fusion

From First Enquiry to Long-Term Retention

Antares connects the agents, data, and conversational intelligence needed to optimise every critical handoff across your business, from lead response and calls to member support, AI visibility, and cancellation recovery.

Nova

Start with Nova then unlock the other agents

For operators losing gym prospects to slow replies and inconsistent follow-up. Save more leads after hours, reduce pressure on front desk and sales teams, and book more tours and trials automatically.

Discover Nova
What makes Antares different

Antares doesn't just run agents.
It learns from them.

Antares is not just where your agents live. It's the intelligence layer that connects them. We call that layer Pulse .

Built specifically for fitness operators, Pulse learns from every conversation, signal, and interaction across the member journey. Every conversation Nova has with a prospect, every AEO signal Beacon surfaces, every cancellation Ember prevents, every Keepme Score that Pulse generates, and every interaction Clarion or Atlas handles across the network feeds back into Pulse , making every agent on the platform smarter.

Pulse - The Intelligence Layer Underneath Antares

Pulse is what makes Antares more than a collection of agents. It runs continuously underneath the platform, analysing every conversation, surfacing what's working and what isn't, generating predictive scores for every lead and every member, and feeding what it learns back into the agents themselves.


Keepme Score

You see Pulse most directly through the Keepme Score - A 0 to 100 score that travels with every prospect from first enquiry and every member from join date onwards.

Green means healthy.
Amber means intervention has the highest expected value.
Red means action is urgent.


Lifecycle-Wide Scoring

One score, generated by Pulse , used by every agent across the customer lifecycle.

Nova uses the Keepme Score at acquisition to prioritise where to push hardest.

Ember uses it across the member base to identify who needs intervention before they reach the cancellation form.

Atlas and Clarion both see the score when they're talking to a member so they can adjust the conversation accordingly.


Continuous Platform Learning

Pulse also surfaces what the agents themselves need to get better at. Knowledge base gaps. Patterns in why deals or members are lost. Improvements the platform identifies and recommends.

Pulse is how the platform improves continuously without operators having to do the analysis themselves.

How the
Antares platform works

Operators activate Nova first because the conversion ROI is where the platform pays for itself fastest.
When you implement Nova, the heavy lifting happens once: training, integrations, and data setup are put in place up front, so you can add the other agents later using the same foundation.

01

Antares setup

Set the foundation once

Antares is the platform that powers every agent you deploy. The foundation includes the agent training, the integrations with your systems, the data setup, and Pulse running underneath. Set it up once and every agent activates on the same foundation.

Training Integrations Data
02

Start here

Go live with your first agent, unlock the rest on the same foundation.

Most operators activate Nova first because the conversion ROI is where the platform pays for itself fastest. Whichever agent you start with, the others are on the same foundation, ready to activate when you decide to turn them on.

Nova from Antares

Nova

Your starting agent

Beacon from Antares

Beacon

Included instantly

03

Expand when you're ready

Add agents without starting over

When you’re ready, new agents plug into the same training, integrations, and data already set up for Nova. Each agent activated strengthens Pulse, creating richer signals, closing more gaps, and improving predictions across the entire platform.

Ember from Antares

Ember

Retention Agent

Clarion from Antares

Clarion

Voice Agent

Atlas from Antares

Atlas

Member Services Agent

Reuses the same training + data foundation created at the start

A Safer Way To Adopt AI

Move from setup to live deployment through a controlled rollout journey built around approved knowledge, clear escalation rules, system integrations, full visibility, and reversible deployment. You define what Antares can say, when it hands off, how it connects to your systems, and how quickly it scales, so every stage stays controlled, visible, and safe to expand.

100% Transparency Guardrails Scale in Phases Data Secure Instant Roll-back

What Fitness Operators Are Saying About Antares

    Amy - fitness cartel

    In just three months Antares has had almost 60,000 conversations and about 450 tours booked out of hours. It's been a massive assistance to all MCs...we've got more leads and we're walking into more appointments. It's a no-brainer! Who wouldn't want that?

    Amy Schafer
    National Sales Manager - Fitness Cartel
    exercise coach - consistency

    With Antares, the alignment across our systems provides a level of clarity and consistency that has been difficult to achieve in the past.

    Brad Bundy
    COO - The Exercise Coach
    Fitness First - antares results

    The early results from our Antares deployment have been outstanding - a 185% increase in lead-to-tour bookings, paired with a 16% uplift in tour attendance. Together, that’s helped drive a 49% improvement in our tour-to-sale conversions. And all of this was achieved without any other major changes or investments.

    Anil Chugani
    Managing Director - Fitness First, Singapore

Book a conversation

See Antares running against your operation.

Tell us a little about your operation. We'll set up a conversation that's specific to what you do, with a working demonstration of how Antares would handle your lead flow, your member base, and your call traffic.

No pitch decks. No obligation.

Antares FAQs

Questions about Antares by Keepme

Clear answers for multisite fitness operators evaluating Antares, Pulse , and the agents included on the platform.

Antares by Keepme is an AI agent platform built specifically for multisite fitness operators. It brings together specialist AI agents, gym system integrations, operator-controlled knowledge, and Pulse , Keepme’s conversational intelligence layer, so operators can improve sales, service, visibility, and retention from one platform. Antares is one platform, with one contract and every agent included, rather than a collection of separate point tools.

Antares is built for multisite fitness operators, including gym chains, health clubs, leisure operators, boutique fitness groups, and national or regional fitness brands. It is designed for operators managing lead response, inbound calls, member questions, AI visibility, retention risk, and cancellation conversations across multiple locations, channels, teams, and systems.

Nova, the sales agent, responds to inbound leads, follows up across channels, and books tours or trials automatically.
Clarion, the voice agent, handles inbound calls 24/7, answers questions, books tours, and routes conversations that need a human.
Atlas, the member services agent, answers existing member questions across text and voice.
Beacon, the AEO agent, helps operators control how their clubs are described, referenced, and recommended by AI answer engines.
Ember, the retention agent, identifies members at risk through the Keepme Score, intervenes at the right moment, and supports cancellation-save conversations when needed.

Standalone AI tools usually solve one narrow problem. Antares is different because it is a platform for deploying multiple specialist agents on the same foundation. The training, integrations, data setup, and Pulse intelligence layer are established once, then reused as more agents are activated. This means operators are not buying isolated tools for sales, service, calls, visibility, and retention. They are buying into one connected AI operating layer for the gym member journey.

Antares uses multiple specialised agents because sales, voice, member service, AEO, and retention are different operational jobs. A lead enquiry, a member account question, an inbound phone call, an AI search visibility issue, and a cancellation-risk intervention require different workflows, tone, data, escalation rules, and success measures. Antares keeps those jobs specialised while connecting them through the same platform and Pulse intelligence layer, so every agent can benefit from shared learning across the customer lifecycle.

Antares uses the operator’s approved knowledge, system integrations, conversation history, lead and member signals, and relevant operational data needed to run the agents safely and effectively. Pulse analyses conversations, interaction patterns, knowledge base gaps, lead and member signals, and performance trends to generate insights, recommendations, and the Keepme Score. The platform is designed so the data foundation is set up once and reused as additional agents are activated.

Antares supports safe AI adoption through a controlled rollout model built around approved knowledge, clear escalation rules, system integrations, operator visibility, phased scaling, data security, and reversible deployment. Operators define what agents can say, when they should hand off to a human, how they connect to existing systems, and how quickly deployment expands. This gives fitness operators a controlled path from setup to live deployment rather than an uncontrolled AI launch.

No. Antares is designed to support staff, not replace them. Its agents handle repetitive, time-sensitive, and high-volume conversations such as lead follow-up, inbound calls, FAQs, booking requests, member questions, and retention prompts. That reduces pressure on front desk, sales, membership, and operations teams, while routing conversations that need human judgement to the right person. The practical role of Antares is to make teams more responsive, consistent, and scalable across every location.

Antares integrates with the operator’s existing systems as part of the initial platform setup. That foundation includes agent training, integrations, data setup, and Pulse running underneath the platform. Once the foundation is in place, additional agents can be activated using the same training, integrations, and data rather than starting from scratch each time.

A fitness operator can get started with Antares by booking a conversation with the Keepme team. Most operators start with Nova because sales conversion is often where the fastest return is seen, then activate additional agents such as Clarion, Atlas, Beacon, and Ember when they are ready. Visit www.keepme.ai/demo to book a time with the team and see how Antares would handle your lead flow, member base, and call traffic.

Ready to see it working?

See Antares running against your operation.

Book a conversation with the Keepme team and map Antares to your lead flow, member base, and call traffic.

Talk to the team