Why I Had To Build This

Throughout my career, I've developed numerous products - some out of personal necessity and others with commercial potential in mind. However, the product I'm unveiling today stands apart. It's not just something I wanted to create; it's something that needed to be created. In doing so, we will be empowering fitness operators with a new set of capabilities that can very quickly improve service and revenue.

At Keepme, we build solely for fitness operators. Since 2019, we have been leveraging our extensive AI skills and decades of fitness operator experience to deliver products that have revolutionized member sales and retention for hundreds of clubs across 16 countries. However, there has always been a product we wanted to build but to do it properly, we needed to see improvement in the underlying AI models and associated tools. Recent developments have seen these improvements occur, and we were immediately heads down on the build that is now ready for release. 

Introducing Keepme Antares

Let me start by explaining the problem we want to solve. Operators struggle to provide consistent, timely responses across their communication channels, whether email, social, WhatsApp, web or even voice. This is despite the fact that if you engage with a potential customer immediately upon them showing interest in your service, you're 21 times more likely to convert them. This problem isn't news to any fitness executive. I've discussed this with CEOs numerous times over the last few years, and our team has recently researched the challenge with some startling results.

Let's say, theoretically, you find a small army that will work around the clock across all channels; the next challenge is consistency and quality. How do you ensure every engagement is serviced promptly with the correct information? How do you ensure they are always in receipt of and understand the changes in product, membership fees, programs, and the myriad of other facts and information required to service potential customers successfully?

Antares' sales agents utilize the latest AI models to quickly and effectively learn all that is required about your business. Within days, they can be deployed across all your communication channels to instantly answer any question, provide assistance, and even make bookings, send confirmations, and update all your internal systems as they do so. They work across webchat, voice, social, WhatsApp, and email channels and are capable of handling hundreds of simultaneous conversations, ensuring timely, high-quality answers to your prospective members' questions along with the opportunity for them to take it to the next stage whether that be the booking of a tour or the commencement of a trial.

However, these agents are not just inbound; they are also more than capable of outbound communication. Let's say somebody fills out that interest form on your website - they will call them within minutes to answer any questions and could assist them in booking a tour or trial while ensuring internal diaries and CRM are updated and confirmations sent to the prospective members. On the day of the tour they can call or message to remind the prospective member of the appointment, and if it is no longer convenient, they can re-book and update everything with no intervention required.

Imagine how many more leads, trials, and tours will be captured when prospective customer engagement is instant, 24/7, and consistently delivered. Antares' agents are not a development of the future; they are available now and could be an integral part of your team within a few weeks, delivering a measurable return on investment with a payback in just weeks.

Read our Fitness Industry 'Time To Reply' Studies to learn more about the state of prospect experience and lead generation in the UK and North America.

🇬🇧🇬🇧 UK Study

🇺🇸🇨🇦 North America Study