Everything You Need to Know About Data and AI

Data is boring? Wrong.

Understanding it can be frustrating, but your data is the key to your business success. It is your past, your present and, by acting on the insights of this white paper, most importantly it is your future. At a top level, of course, most of us know data is key to improving retention figures, sales forecasting and performance metrics.

The issues come in the detail: in operators not knowing what’s at their fingertips, or how to interpret it efficiently to extract the value. The first step is to take the guesswork out of the numbers game.

In this follow-up to his excellent first white paper – The Fitness Future: Rules of Engagement – Keepme CEO and Founder, Ian Mullane leads us on a journey through AI, machine learning and business intelligence in a way that actually makes sense, even to those of us who usually see data analysis as a tech session of buzzword bingo.