The Fitness Future: Rules of Engagement
The future of fitness is an ecosystem, and six rules show where to play.
Member expectations have changed for good, and a lukewarm embrace of technology is leaving many operators exposed. This paper sets out six rules to reposition your business for the new reality, led by Ian Mullane.
What You Will Find Inside
Six rules, each with practical ideas you can act on straight away.
You are not the only guardian
Why gyms are no longer the sole guardians of consumer wellness, and who else now competes for your members.
Find your place in ecosystems
Where you fit in the wellness ecosystem, and how to connect the pieces that surround your members every day.
Balance physical and digital
Why the future is ecosystems rather than hybrid, and how to pair great facilities with digital experiences.
Wise up on the competition
Who your real competitors are as 5G, home workouts and big tech reshape how members choose to stay well.
Re-imagine the member journey
Right here, right now, and every journey in between, with each touchpoint designed around the customer.
Put automation at the centre
How non-dues revenue, dynamic pricing and customer feedback improve when automation sits at the core.
What The Paper Reveals
Figures quoted in the paper, as at the time it was written.
What Operators Say
The results we’re seeing are a clear reflection of what’s possible when the right technology meets a team committed to innovation and delivering exceptional experiences. Partnering with Keepme was a strategic decision, and it’s already proving to be the right one.
It’s been exciting to see ‘Vicky’ embody who we are as a brand and represent us so naturally. It’s gratifying to watch how seamlessly Antares communicates availability and schedules tours in a way that reflects our standards.
