Countdown Begins for W3Fit EMEA in Sardinia this October

Keepme is thrilled to announce its attendance at W3Fit EMEA in Chia Laguna Sardinia, 8-11 October - the exclusive networking event for the global fitness industry. 

As AI Innovators since 2019, Keepme is looking forward to engaging with top fitness executives and thought leaders from around the world. The event offers a unique opportunity to showcase how Keepme’s innovative technology can help fitness businesses drive growth by boosting lead gen, cutting acquisition costs, and providing all the tools you need to increase Gym Membership sales.

With an exciting lineup of sessions, Keepme’s Steffie Bryant is eager to connect, collaborate, and demonstrate how AI can revolutionize fitness operations.

More about Steffie

Steffie Bryant is a highly accomplished fitness industry professional with over a decade of experience across multiple leadership roles. Her career began as a Membership Consultant, and she has since held key management positions at prestigious fitness organizations like Goodlife Health Clubs and Go Health Clubs in Australia, and Snap Fitness in the UK. 

At Keepme, Steffie combines her passion for sales, acquisition, and the life-saving impact of fitness, with her strategic vision and operational expertise to drive innovation and growth. Committed to leveraging AI and emerging technologies, she is dedicated to educating fitness operators on the transformative potential of these tools. Her dedication to improving member acquisition aligns with her broader mission of making a real difference in people’s lives, both within and beyond the fitness industry.

Although originally from Australia, Steffie relocated to the UK seven years ago and has since become a well-recognized figure in the fitness industry, both in the UK and internationally.

Your Top Gym Lead Gen Questions Answered

Ahead of W3 EMEA Steffie has answered some of the most common questions she gets about gym lead generation.

What are the most effective lead generation strategies for gyms?

"When it comes to effective lead generation strategies for gyms, I’d include things like optimizing your website with clear calls-to-action (CTAs), using social media ads to target specific demographics, offering free trials or classes, and leveraging email marketing to nurture potential leads. 

While these are very specific and direct in their purpose, don’t forget that some of the more traditional marketing methods can still be effective - hosting open days, fitness challenges, referral programs, and partnerships with local businesses can also bring in more leads. You want to make sure that when someone thinks gym or fitness in the area … they think of you!

But don’t forget that generating the leads is just the beginning!

Ensure your online presence is robust with regular blog posts, engaging videos, and social proof, like testimonials, to convert these leads. Consistently updating and promoting information and new offerings helps keep potential leads engaged with your brand - once you’ve got their attention, you need to make the next steps easy so joining your facility becomes the obvious choice!"

How can I optimize my website to capture more fitness leads?

"To optimize your website for lead generation, focus on clear, compelling CTAs on every page, such as “Book a Free Trial” or “Join Now.” Simplify your forms by asking only for essential information, like name and email, to reduce friction, and while we’re talking about friction - minimize the number of clicks from start to end! Don’t forget to implement pop-ups or banners offering discounts or free trials with clear offers. 

Ensure your website is mobile-friendly and loads quickly, as a poor user experience can deter leads (think about where you spend most of your time online, and the impression a slow site gives). Adding testimonials, FAQs, and video tours helps build trust. 

Lastly, think about how you can instantly engage visitors and guide them toward conversion."

Should I invest in paid advertising for lead generation, and which platforms work best?

"Paid advertising is a valuable investment for gym operators, especially when targeting specific demographics based on location, interests, and fitness goals. 

Platforms like Facebook, Instagram, and Google Ads allow you to reach users actively searching for fitness services or who fit the profile of potential gym members. Retargeting ads can also help you engage users who’ve visited your website but didn’t convert. 

Start with a small budget, test different campaigns, and optimize based on performance metrics like cost per lead (CPL) to ensure you’re getting a strong return on investment (ROI). But remember - no matter how effective your advertising is, you won’t get potential members to your doorstep if the next steps aren’t in place."

What role do landing pages and call-to-action buttons play in lead conversion?

"Landing pages and call-to-action (CTA) buttons are critical for lead conversion. A landing page is a focused, purpose-built page designed to capture a visitor’s information, such as for a free trial or membership offer. 

Pairing these with strong, clear CTAs like "Book Now" or "Get Your Free Pass" directs prospects toward taking action. The simplicity of a well-designed landing page keeps prospects focused on conversion, while effective CTAs guide them through the process. 

Ensure your CTA buttons stand out, use actionable language, and keep the forms simple to reduce friction."

What’s the best way to nurture gym leads before they convert to memberships?

"Nurturing leads is only ever as effective as how efficiently you captured and engaged the lead in the first place. Around 50% of all membership inquiries go unanswered on email and social media - so you want to keep that in mind and change what's happening there. AI Sales Agents like Keepme Antares are ideal here.

The nurturing part then requires consistent, personalized communication. Use email campaigns to follow up with prospects, sharing relevant content like fitness tips, member success stories, or special offers. 

Consider segmenting your leads based on interests or inquiry type, allowing for targeted messages. Inviting them to free events or offering exclusive trials helps maintain engagement. 

Automated responses and personalized messages, like birthday discounts or reminders about trial expiration, also encourage action. The goal is to build a relationship with prospects and address any concerns, moving them steadily through the sales funnel until they convert."

How quickly should I respond to lead inquiries to maximize conversion?

"Speed is crucial for maximizing conversions from gym membership inquiries. Ideally, you should respond within the first 5 minutes to show prospects that their inquiry is valued and to maintain their interest. In fact research suggests that leads contacted within five minutes are 21 times more likely to convert. 

Remember: prospects may be contacting multiple gyms. Delayed responses risk losing the lead to more responsive competitors. Automating initial responses can help ensure a quick touchpoint, while follow-up communication can be handled by your team to nurture the relationship further."