Membership Sales Game Plan

The word on everyone's lips?

Here we are in 2023 and everywhere you look the topic of conversation on everyone’s lips is AI, Machine Learning and Automation. You would have to be living under a rock not to have seen it sweeping through your television screens and social media channels, much less what your friends, family and colleagues are saying.

What’s interesting about the conversation today though, is the change in perception. Previously these three technologies were thought of as ‘maybes’, somewhere on the distant horizon, however with the rapid development and public readying, we’re all much more accepting of and understanding of their immediate application and value.

The fitness industry in particular is revolutionizing the way it does business with the marriage of artificial intelligence and automation. This cutting-edge combination provides an incredibly powerful tool-set which can enhance every aspect of your sales operations and the metrics you track. From how you service member retention campaigns to A/B testing email subject lines and optimizing the volume of sales conversions. Automation also eliminates the need for manual, low-value activities, ensuring the necessary steps are taken in a more secure and efficient manner.

In this Membership Sales Game Plan we will look at six key strategies to accelerate your club’s revenue potential using these very technologies. We’ll offer ways to capture data and examples around how to leverage it.