Time to Reply Study: Independent Multisites - North America
We investigate lead response times for North American independent multi-site gyms, uncovering significant gaps in engagement across email and social media channels. The findings reveal opportunities for improving response speed, engagement quality, and lead conversion by addressing how these inquiries are handled.
Key Findings:
Mixed Response Rates: North American multi-site gyms have the shortest email response time at 65 minutes but also the lowest response certainty, with 67% of email inquiries going unanswered.
Slow Social Media Responses: Facebook and Instagram inquiries took an average of 1148 and 1678 minutes respectively, with more than half of all inquiries left unanswered.
Limited FAQ Availability: Only 47% of gym websites included FAQ sections, reducing opportunities for prospects to self-serve and gain quick answers to basic inquiries.
The study highlights missed engagement opportunities, showing that response times and lack of self-serve options could impact lead conversion and brand perception.
